Put It In A Pelican

Pelican cases have protected mission-critical equipment from water, dust, impacts, and general field conditions for over 45 years. To promote more use cases for these hardcore cases, we created a supercut of protection on social media, showcasing the endless items one could and should put in a Pelican. Despite a small media spend, the campaign drove a 6.75x return on investment/ad spend, with 28K in purchases in 10 days, selling out limited-edition cases.