Unibet
Unibet, one of Europe's leading betting platforms, was expanding to the American market, with competitors outspending them 20-1. We needed to give the American public a reason to give Unibet a shot. Enter Nigel, the new head of Unibet U.S. and an upstanding Englishman who knows nothing about American sports. We ensured bettors knew Nigel was out of his element so they would, in turn, be inspired to take advantage of Unibet.
Nigel comes to America.
The first spots of the campaign set up Nigel’s character.
Nigel’s first March Madness
March Madness is one of the most highly anticipated events for sports gamblers in the U.S. Luckily for them, Nigel’s not up to speed on the tourney.
Nigel heads North.
With the legalization of online gambling in Ontario, we needed to introduce our neighbor to the north to Nigel quickly with hockey and casino-themed content.
Nigel’s goes looney for Loonies (slang for a Canadian one-dollar coin.)
Nigel goes live.
Live dealer casino is a huge property in the Unibet portfolio of casino games, and Nigel can’t quite believe how real the action is.
The Home of All The Action
As Unibet focused more of its business on its casino offerings, Nigel needed a new platform to spread the news.
Nigel goes full New Jersey.
At the same time, Unibet was updating their casino app in New Jersey, so we let Nigel get into character.
Social assets
We build hundreds of social assets that translate the excitement of playing Unibet’s casino games.
