Alaska Airlines Swell Deals

Alaska Airlines had long been a go-to carrier from the west coast to Hawaii. But more competition meant fewer travelers considered us for their Hawaiian vacations. So we came up with a sale that spoke directly to their passions. Swell Deals: the first-ever airline sale controlled by ocean waves. Partnering with Surfline, the leader in surf forecasting, we created an algorithm that discounted fares to Hawaii based on wave height around the islands. The bigger the waves got, the higher the discount went up in tandem.